The result

In its first 3 months, Coral handled 264 conversations and over 1,200 customer messages, resolving around two-thirds without any staff involvement, roughly nine hours of admin taken off the team every month.

The more valuable story is when and what. Around 60% of those conversations happened outside office hours, evenings and weekends, when no one would otherwise have replied. And the most common topics were which course to take and which holiday to book, people actively deciding where to spend money, on trips that can run into thousands of pounds per person.

Coral captured 8 of those holiday enquiries through its lead-capture flow and passed them straight to the travel team. Warm, high-intent leads that surfaced at the exact moment of interest, without anyone needing to be at a desk.

CASE STUDY: OYSTER DIVING

How a UK dive school & travel agency started capturing warm leads at midnight.

The situation

Oyster Diving is one of the UK's most established dive schools and travel agencies, running a busy calendar of PADI courses, fun dives, and dive club events, and specialising in luxury liveaboard and resort experiences globally.

Like most independent operators, their small team was fielding a constant stream of customer enquiries - questions about courses, scheduling, cancellations, upcoming trips. Routine, but relentless.

There was no system handling these conversations. Enquiries came in at all hours, responses depended on staff availability, and the same questions were being answered on repeat.

of staff admin time saved per month

60%

9 hours

of enquiries received outside of office hours

1,200+

messages received from customers

in the first 3 months

What we built

Coral is a conversational AI chatbot built on a custom knowledge base drawing on Oyster's full course catalogue, policies, and trip information - structured for nuanced conversation, not just static FAQs. It handles the full range of enquiries a prospective or existing customer might have, from figuring out which course is right for them to questions about upcoming trips, scheduling, and bookings. High-intent conversations feed into a dedicated lead capture flow, so warm enquiries don't just get answered, they get followed up.

A 24/7 customer-facing layer that handles enquiries, qualifies interest, and captures leads, built and deployed in weeks.

Watch a demo here...