The result

In the first 30 days after launch, Coral — a conversational AI chatbot built for Oyster Diving and embedded on their website — handled 566 messages received across 120 conversations with 116 unique users. That's roughly 10 hours of admin handled automatically in a single month, or 2.5 hours per week.

But the more interesting story is in what those conversations were about. The two most common query types were about which course to take and which holiday to book — people actively considering spending money. Coral isn't just reducing workload. It's engaging warm leads at the exact moment of interest, without anyone on the team needing to be available.

CASE STUDY: OYSTER DIVING

How a UK dive school & travel agency started capturing warm leads at midnight.

The situation

Oyster Diving is one of the UK's most established dive schools and travel agencies, running a busy calendar of PADI courses, fun dives, and dive club events, and specialising in luxury liveaboard and resort experiences globally.

Like most independent operators, their small team was fielding a constant stream of customer enquiries — questions about courses, scheduling, cancellations, upcoming trips. Routine, but relentless.

There was no system handling these conversations. Enquiries came in at all hours, responses depended on staff availability, and the same questions were being answered on repeat.

of staff admin time saved per month

24/7

10 hours

availability for customer enquiries

566

messages received from customers

in the first 30 days

What we built

Coral is a conversational AI chatbot built on a custom knowledge base drawing on Oyster's full course catalogue, policies, and trip information — structured for nuanced conversation, not just static FAQs. It handles the full range of enquiries a prospective or existing customer might have, from figuring out which course is right for them to questions about upcoming trips, scheduling, and bookings. High-intent conversations feed into a dedicated lead capture flow, so warm enquiries don't just get answered — they get followed up.

A 24/7 customer-facing layer that handles enquiries, qualifies interest, and captures leads — built and deployed in weeks.

Watch a demo here...